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Wednesday, Dec. 24, 2014

Wells plans 100th birthday celebration

Thursday, November 15, 2012

Ice Cream Days events in in Le Mars next summer will be a one-of-a-kind celebration.

Blue Bunny Ice cream maker Wells Enterprises celebrates the company's 100th birthday in 2013 and is planning to be more involved with the summer celebration June 12-15.

The largest family-owned and operated ice cream manufacturer was founded in 1913.

At that time, Fred H. Wells purchased a horse and delivery wagon from a Le Mars dairy farmer, according to the company's history on the website www.wellsenterprisesinc.com.

Nearly 100 years later, Wells remains a family business, according to Dave Smetter, Wells corporate and integrated marketing communications vice president.

"We're excited to go into next year for our 100th birthday as a privately held, family-owned company as we have been for the last 100th years," Smetter said.

He talked Wednesday about plans for a birthday celebration.

The comments were part of an interview with the Daily Sentinel about a decision by Wells' board and shareholders to refinance company debt to grow the ice cream maker's business.

Part of Wells' birthday celebrations will be during Ice Cream Days, according to Smetter.

"We're going to plus up Ice Cream Days with an infusion of some money to bring some bigger and better things to the already great lineup that we have every year with Ice Cream Days," Smetter said.

A few other "exciting things" will happen next year as the company reaches the century mark, he said.

"We're really looking forward to making that 100-year milestone, which for family-owned companies these day is a rarity," Smetter said.

Through many generations, the Wells family has invested back into the company, invested in Le Mars and helped to grow the company to what it is today, he added.



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