Blue Bunny Aspen Bar Acclaimed as Best and Most Innovative New Product

Blue Bunny's new frozen creation, the Aspen Frozen Yogurt Granola Bar, has been recognized by the grocery and dairy industry as one of the most exciting and innovative new products of 2009. The International Dairy Foods Association recognized the Aspen Bar as Most Innovative Novelty at their Ice Cream Technology Conference, while the National Grocers Association selected the Aspen Bar as one of the top three best new products at their 2009 Convention.

"It is exciting to see the wide array of innovative new flavors and ideas for frozen novelties at the IDFA 2009 Conference this year, said Cary Frye, IDFA vice president. Wells Dairy's frozen yogurt granola bar was a winning combination for a tasty, healthy, lower fat frozen treat."

The Aspen Bar is the first snack bar combining frozen yogurt and granola available to American consumers, providing a healthier snack option without sacrificing great taste. A good source of calcium, fiber and probiotics, the Aspen Bar contains only 150 calories per bar. This nutritiously indulgent snack will be available nationwide in March 2009 in two flavors:

*Raspberry Vanilla: Raspberry low fat frozen yogurt with a layer of raspberry fruit filling topped with crunchy granola crumbles and enrobed in a vanilla-flavored coating.

*Double Strawberry: Strawberry low fat frozen yogurt with a layer of strawberry fruit filling topped with crunchy granola crumbles and enrobed in a vanilla-flavored coating.

"The Aspen Bar is a fusion of great taste, healthy benefits and unique product innovation," said Mike Cecil, Blue Bunny marketing manager for novelties. "This first-of-a-kind frozen novelty caters to those who want to eat more healthfully, but dont want to sacrifice great tasting snacks."