In spite of her furrowed brow and fierce determination, Jayne McGuire would not be ordinarily be mistaken for "24"'s Jack Bauer but Saturday, the intrepid Main Street Le Mars director was on a death-defying mission.
Her mission: to release more than $15,000 in Holiday Dollars to some of Le Mars' savviest (and sneakiest) seasonal shoppers.
For $85, holiday buyers could purchase $100 in the chamber's Holiday Dollars to be used at any of the participating retailers.
"We've heard reports of people showing up before 8:30 a.m.," McGuire says confidentially, moments before the barrage. "The event has become an annual ritual for a lot of people."
McGuire slowly opens the Le Mars Area Chamber of Commerce's door.
Then she quickly steps out of the way.
"Le Mars is the type of community that really turns out to support its area businesses," McGuire says as she dodges people to the left and right of her, "and this year proves to be no exception."
In total, 150 people showed up to scoop up the Holiday Dollars.
"We sold out within an hour-and-a-half," McGuire said, looking at her watch. "We've had busier years but that's okay. People want to shop locally and we want to help them out.
She acknowledges the Holiday Dollars promotion would not be possible without the support of American Bank, First National Bank, Prime Bank, and Vantus Bank of Le Mars.
"They've always stepped up to the plate for us," McGuire stated.
"And this year may be more imprtant that most," she admitted. "With the cost of gasoline going up, it just makes more sense to shop locally in Le Mars.
Actually, it makes dollars and sense.
"This year," McGuire smiled, "come on in to Le Mars for the holidays."