Le Mars, Iowa · Thursday, March 18, 2010
[Masthead] Fair ~ 36°F  
Print Email link Respond to editor Post comment Share link

Are you an Ice Creamiac? Blue Bunny wants to know

Thursday, June 8, 2006
Do you eat ice cream in bed? For breakfast? Is it the fifth food group for you? Blue Bunny wants to know! This summer, the ice cream enthusiasts at Blue Bunny are on the quest to find America's biggest Ice Creamiacs.

To enter the search, ice cream enthusiasts can log on to www.bluebunny.com/icecreamiacs and tell their passion for ice cream and frozen novelties in 500 words or less. entrants are encouraged to submit stories, photos, and videos to convince Blue Bunny how much they love ice cream.

"Through consumer research, we know that nearly one in five Americans eats ice cream or frozen novelties in bed, and one in 10 Americans eats ice cream or frozen novelties for breakfast," says Dave Smetter, director of marketing communications for Wells Dairy. "Through this program, we're searching high and low for real life stories of Americans who are this fanatical about their ice cream."

The deadline to enter the Ice Creamiacs search is June 30. Submissions will be judged by a panel of ice cream aficionados at Blue Bunny's corporate headquarters in Le Mars, Iowa, the "Ice Cream Capital of the World." Finalists will be announced online during National Ice Cream Month in July at which point America will be invited to vote for the country's most passionate Ice Creamiacs.

Since 1913, the colossally creative artisans at Wells' Dairy, Inc., the largest family-owned and managed dairy processor in the United States, have been hard at work adding a little joy to life putting all things chunky, chewy, rich, and gooey into Blue Bunny ice cream. Today, ice cream aficionados throughout the United States, Mexico, and Puerto Rico can indulge themselves and choose from nearly 500 tantalizingly tasty Blue Bunny ice cream flavors, frozen dairy desserts and delectable novelties. Be the first to find out about new Blue Bunny products by becoming an iScream Team member at www.bluebunny.com

Blue Bunny is made in Le Mars, Iowa: The Ice Cream Capital of the World. More ice cream is made in Le Mars than any other place on the planet. Visitors to Le Mars are always welcome at the Ice Cream Capital of the World Visitor Center. While there, they'll learn all about the history of ice cream, Well's Dairy, and Blue Bunny, experience fascinating interactive exhibits and get a glimpse at how America's favorite treat is made. Afterwards, they can stroll next door to an authentic, old-fashioned, honest-to-goodness soda fountain and indulge in their favorite ice cream creation.



Respond to this story

Posting a comment requires free registration. If you already have an account on this site, enter your username and password below. Otherwise, click here to register.

Username:

Password:  (Forgot your password?)

Your comments:
Please be respectful of others and try to stay on topic.